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Who What Wear's Most Stylish Moms Share What They're Buying From Target




Last year I became a first-time mom, which has been the most magical, challenging, blissful, emotional, tender, exhausting, and joyous experience of my whole life (and there are plenty more adjectives to describe this extraordinary time!). But juggling work life and mom life has unquestionably been a demanding job in itself, and certain activities that I would spend a ridiculous amount of time on pre-baby—read: hours doing my hair, makeup and changing my outfit 10 times before I left the house—are simply not possible anymore.

We moms run on short time, and dressing for any occasion—be it for work or a weekend brunch—needs to take zero effort and time yet still make a stylish impact. You don’t lose your innate personal style when you become a mom, you know! Moreover, you no longer become too precious with your clothes—spills, vomits, pee, and drool are a reality, and it’s inevitable that expensive silky work blouse is going to get a spill on it at some point or another. This means more affordable options become a lot more attractive. (The cost of childcare is real, my friends.)

With this new approach to dressing, I asked some of the most stylish moms at the Who What Wear office to share their affordable picks from our very own Who What Wear collection at Target. (You’ll always spot plenty of WWWC pieces in the office on a day-to-day basis!). Scroll below for our chicest picks we moms are wearing on repeat this season.

“This is my go-to summer blouse when I want something polished, pretty, and comfortable enough to get me through 12-hour work days. It’s flowy so I don’t have to think twice when I’m feeling bloated. It’s also perfect when I have an after-work event. Plus, it looks way more expensive than it actually is… I don’t have to feel too precious about it since it’s just $25—baby drool and spills are inevitable, after all!”

“This is the perfect dinner dress for my upcoming vacation with the family. It has such a flattering silhouette and it’s a no-think option when I want to look like I’ve made an effort but have zero time to actually do so. If you’re still breastfeeding, the wrap silhouette is perfect for easy feeds.”

When I want to be comfortable on the weekends yet still look pretty and feminine, I gravitate toward this striped maxi dress. The bow strap details are so charming and the smocked waist is stretchy for ultra-comfort. This particular frock is not available until July 8 on Target’s site (I was able to get a sneak peek before the summer drop!), but I’ve added a chic alternative below. Get your hands on it fast when it comes out in July.

“I’m not usually a huge shorts girl, and full disclosure, my legs during my pregnancy resembled more of a mermaid tail than two individual legs. Now that it’s getting warmer, shorts are happening for me—ready or not. I’m a fan of these because of the higher waist, flattering bow, and longer length. The all-black feels pulled together and effortless. They’re even polished enough to wear in our office.”

“I wore this bright yellow tiered maxi for Saturday morning coffee and a quick family trip to the park. I love the fun pockets and billowy fit, especially as I’m in the process of transitioning sizes. I prioritize comfort much more now that I’m a mom. My days are longer, and being in tight or restrictive outfits is not something I have the patience for anymore.”

“This is my go to look for an easy Friday-night look. In general, I like my outfits to have a sense of ease to them while still feeing pulled together. I’ve been staying away from skinny jeans post-baby as the overall tightness and tapering has not been a great look for me. These utilitarian pants are ultra flattering—high waist, great pocket placement, and cut wide so I can move. The fringe on this white tee updates a classic basic and feels perfect for summer.”

“I love this dress so much, I wore it twice in one week. The print is great, and the cut flatters the growing belly. I wore it once with heels for a date-night dinner and again with flats for a weekday event promoting Shannon Watt’s new book, Fight Like a Mother.It was the perfect dress to wear to work and into the evening. The dress is chic and looks high-end, but is also super comfortable for the tail end of pregnancy.”

“On the weekends, I keep it pretty casual as I’m heading to soccer practice and farmers market hauls with my family. This dress, paired with a hat and sneakers, is perfect for especially hot weekends.What I love the most is that it is truly a perfect basic for pregnancy. I can see this paired with various shoe and accessory options, making it work for any occasion. It’s also something that can work really well for all trimesters.”

“I’m not usually one to wear a lot of color, but this print is really pretty and the shape is flattering. I wore this to a luncheon, but can also see this working well layered with a light blazer for work.At this stage of pregnancy, I prefer clothing that isn’t as fitted, giving me room to breathe and keep it cool. I particularly liked this cut because it was more fitted on top and not the usual flowy, less-flattering pregnancy dress I’ve been more drawn to.”

Up next, the most popular dresses of summer.

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Shop 23 of This Week's Best New Arrivals




It’s Wednesday, which means it’s time for our weekly installment of new arrivals. For today’s roundup, I’ve searched high and low to find the best in designer and fast-fashion pieces—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you’re going to buy something, why not beat everyone else to it?

From summer tops to dresses for parties, brunch, and everything in between, there was a lot to love this week (not to mention something for every style type and price point). Now you just have to narrow down your favorites and make room in your closet—sorry! So what are you waiting for? Shop my picks of the week below and don’t forget to check back next Wednesday for another batch of fresh fashion finds.

This will become your favorite summer top, mark my words.

Leave it to Urban to make the perfect affordable floral top.

Just the right amount of sheerness and sparkle.

Never underestimate the power of a good ribbed tank.

Fruit prints are having a major moment.

Whether it’s with a pair of shorts or a satin skirt, this top is your brunch outfit solution.

Of-the-moment tie-dye is too good to pass up at this price.

You need this top and a vacation to wear it on.

Can Ganni do any wrong?

Did you know Anine Bing makes amazing bags, too?

The bag everyone will be Instagramming very soon.

The cage detail really has me intrigued.

I couldn’t settle on just one color.

Not your average wedding guest look, but it should be.

If a dress makes you feel like you’re in the French countryside, do you have to buy it?

The rainbow dress for the edgier girls.

Your summer LWD.

A throw-on-and-go dress for your rushed mornings.

Can you tell I’m here for party dresses?

Yes, you do need another white dress in your wardrobe. It’s summer, remember?

I don’t typically wear pants that aren’t jeans, but these are really speaking to me.

Your new non-basic work pants. 

Would this roundup really be complete without a strappy sandal?

Want more? Shop last week’s new arrivals.

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This Miami Fashion Girl's Look Is Screenshot-Worthy (and Under $100)




When I daydream about Miami style, I get excited: I immediately think bright colors (and even brighter whites), bold prints, and evening-ready looks that seem synonymous with both the tropical climate and electric vibe of the city. That being said, I actually find it even more exciting to discover someone who stays totally true to their unique personal style, no matter their location. Take Miami local and fashion girl Bianka Walker, for example. “I’d say I’m more a New Yorker soul stuck in Miami,” Walker tells me. “I’m not a dress-and-heels type of girl. I’m all about sneakers and platforms.”

Originally from Ecuador, Bianka has lived in Miami on and off since she was 16, and she feels at home in the city thanks to its large Latina community and gorgeous weather. When I noted that her personal style differs from her fellow locals, she conceded that the city definitely has a style that everyone follows, and she sometimes feels the pressure to conform.

Ultimately, though, she feels that it’s important to stay true to herself when creating an outfit. So what does a Miami girl with an NYC soul (and a knack for affordable finds) want you to buy this summer, you ask? For starters, this perfect straw bag and these platform dad sneakers, both of which she scored at Walmart. Scroll to shop her entire look, see her favorite summer trends, and discover the one touristy spot in Miami she actually enjoys.

What’s your summer vibe in one word?


What are the top trends for summer you’re looking forward to trying?

I’m looking forward to including bright colors in my outfits. Usually I wear nudes and blacks, but I’m ready to go out of my comfort zone this summer. I also want to try mixing textures more, like I did with the straw bag and jeans here.

Tell us a bit about the outfit…

This outfit screams my name. I love the black denim (especially the detailing), and the hat and shoes are such cute accessories. Plus the jacket. Fringe and metallics are two trends we’ll see a lot of this season, and what better way to display that than in this jacket? The top is super simple but cute, and while the shoes were originally a little crazy for my taste, I wanted to get out of my comfort zone. I chose this outfit because these pieces feel versatile enough to pair with other looks in my closet as well.

Do you believe in mixing high and low fashion?

Yes, I’m a big fan of mixing high and low! I think it’s the perfect combo. I tend to splurge most on staples like purses and shoes.

Name the one tourist destination that’s actually worth seeing in Miami.

Calle 8! Love the vibes, and the food is amazing. It’s the perfect mix of Miami and Cuba.

Next, 8 Basics That Deliver, No Matter Where in the World You Live

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The Affordable Cult Brands That Will Be All Over Your Instagram Feeds in 2019




The word “affordable” is one I’m always wary of using within my fashion writing, as one person’s bargain is always going to be another person’s splurge. The pieces I’m about to talk about below certainly aren’t cheap, however, unlike many of the brands on Net-a-Porter and MatchesFashion, they are potentially accessible to those of us who normally shop at Zara and Topshop

The contemporary market is one which has been growing significantly over the past two years. Back in 2017, I wrote about how brands like Ganni, Rixo, Staud and Réalisation are fighting to make your wardrobes brighter, better and more affordable. Instead of diffusion lines that mimic the aesthetic of a bigger design house at a lower price point, this new breed of labels are independent selling direct to consumer, with their own instantly identifiable design. Over the past two years, most of the cult buys that we have written about at Who What Wear are by these designers and priced around the $200-$350 mark.

This direct-to-consumer contemporary bracket is one that’s still hugely growing, and these are no longer just small Instagram-led businesses but a key priority for leading luxury retailers. In fact, buyers now scout for brands by scrolling. Net-a-Porter this summer is launching seven brands that were previously only direct-to-consumer, taking niche brands to a global audience. Keep scrolling to shop the new affordable cult brands that we at Who What Wear are championing in 2019.

Faithfull the Brand was founded in Bali in 2012, but this year, it has gone from an under-the-radar beach brand to a mainstay on our Instagram feeds. It specializes in holiday clothing with a zesty color palette and playful prints, but the dresses look just as good in your city as they do in Positano.

Kalda was founded three years ago by London College of Fashion graduate Kata Alda, however, this year it has really cranked its business up a notch, launching its own e-commerce site. These shoes are as comfortable as they are Instagrammable. 

The Frankie Shop has tiny stores in Le Marais and New York, however, this boutique is widening its reach this year, as it just launched on Net-a-Porter. This brand is getting a lot of love from power influencers and street style stars—the pleated skirts and boxy blazers are particularly popular.

Influencers are often responsible for items reaching cult status, and the Line by K was created by fashion blogger Karla Deras. This is another new name to Net-a-Porter, and it sold 500 items in its first week on the site. The lime-green slip skirt has been particularly popular with the Instagram crowd.

Rotate was launched by Danish fashion influencers Thora Valdimars and Jeanette Madsen last year and creates beautiful ’80s-inspired dresses, with bold colors and Dynasty-worthy shoulder pads.

Art Dealer is one of Net-a-Porter’s new direct-to-consumer brands that launched this year. It creates elegant co-ords for grown-ups and consist of printed blouses and matching pencil skirts. As the name would suggest, this brand creates beautiful prints with a nostalgic vintage feel. 

Sandals brand Studio Amelia only launched this year, but it made its debut on Net-a-Porter. Quite the entrance…

Next up, see our guide to the key trends for spring/summer 2019.

This post originally appeared on Who What Wear UK.

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